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How Brands Can Usefully Implement Augmented Reality
This is part three of our blog series marking the publication of our new whitepaper on augmented and virtual reality.
In parts one and two we examined the best videos, apps, games, and implementations in the field of virtual reality.
Now, it’s time to check out the best means of implementing augmented reality.
Augmented reality technologies currently have much more potential for the mass market, as they can make use of smartphones or tablets to build a bridge between the digital and physical worlds. Photography allows you to capture important moments visually. Video allows you to capture image, sound, and motion. Augmented reality goes one step further, giving us a three-dimensional experience that we can enjoy even more intensely.
Our favourite augmented reality implementations
We don’t address Pokémon Go here, only because we previously published blogs on the topic. Read them here
AR Measure Kit
This best shows the possibilities and benefits that augmented reality holds. The virtual measuring tape for smartphone can quickly and easily measure distances and heights. An absolute must-have.
Learning languages is easy for some but more challenging for others. With its AR version, Mondly wants to simplify language learning by boosting its app with augmented reality and chatbots featuring speech recognition. Pretty cool, right? We think so.
Euclidean Lands requires the user to steer a lance-equipped fighter through 40 levels in 5 different chapters. The world consists of cubes with individual parts that can be moved using a swipe of your finger, clearing the way for your fighter. It all takes place against the background of your own home – or whatever setting you choose to play in.
Theodolite is virtually the Swiss Army knife among apps. It’s multifunctional, with a compass, two-axis inclinometer, rangefinder, GPS, map, nav calculator, and geo-overlay photo/film camera – all in one. The applications are virtually endless and the app is ideal for land surveying, outdoor sports, sightseeing, navigation, and orientation.
An extremely successful app that impressively demonstrates how much digital information you can make use of across real space.
Just a Line
Google wants to convey the possibilities of augmented reality with this simple yet fascinating app. In principle, it is about enriching your environment by drawing white lines. Sounds simple – but it’s a lot of fun.
Our take at IQ mobile
If you are jus starting to learn about VR, AR, and mixed reality, this blog offers a great introduction:
Augmented reality will redefine brand experience and brand worlds in the truest sense of the word. We live in a time of information overload; even now, much info is exclusively spread digitally. Augmented reality applications offer new and sustainable ways of differentiating brands:
- Multi-Sensory Experiences - Consumers not only read or see a product or solution, but also become part of it, experiencing it.
- Deep Experiences - Product information becomes an emotional experience. It’s less about sharing fact-based product information and more about demonstrating a product’s utility in a concrete context – allowing the user to truly feel the experience.
- Emotional Connection – Customer engagement and customer relationships can take on a whole new dimension through sharing in virtual worlds. The brand experience for customers – especially in the B2B sector – will become a much stronger driver for customer loyalty.