CRM & Data


18.01.2017 10:09

New projects always bring joy. For IQ mobile, this is especially true when we find success in international markets. Such is the case with Ortovox: As of January 2017, the mountain sports supplier based in Taufkirchen near Munich will puts its trust in our mobile competence.

The decision was preceded by a multi-stage, international pitch, in which IQ mobile came out on top. Ortovox was looking for an agency with a high level of comprehensive expertise in the field of app management and with an excellent understanding of innovation, in order to further expand its mobile sports portfolio along with its mobile innovations and technologies.

With its "Bergtouren (mountain tours)" app, Ortovox is a popular tool for climbing enthusiasts. Now the company, which has been one of the leading providers of mountain climbing sportswear and safety products for more than three decades, is planning to further develop its app offering.

Climbing to new heights together


As a first step, IQ mobile has been commissioned to carry out an extensive app quality check. This will analyse the requirements of any new offer, clarifying the technical challenges and sourcing recommendations for action, thus building a solid foundation for the app’s development. An app must provide a clearly recognisable added value if it is to find its way into the "relevant set" of apps used daily by consumers.

Anyone traveling in the mountains will appreciate the additional services planned, from new itineraries to safety and emergency help functions. In addition, it is essential that mobile solutions always function properly – in this case, of course, even in the mountains.

The fact that the concept presented by IQ mobile won is cause for pride. Behind this success was a team characterised by a true German-Austrian joint effort. This win shows that IQ mobile can recognise promising developments at an early stage and score points with its experience, especially in areas like app management or bot management.

IQ mobile is on the right path! We will continue to share our progress as we climb the peaks ahead with Ortovox.


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