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Best Practise Examples of Virtual Reality Benefitting Brands
This marks part two of our series celebrating the release of our new whitepaper on augmented and virtual reality. In part one, we looked at the best videos, apps, and games for the Google Daydream platform. Read it here.
Here, we look at applications across all VR platforms, such as Oculus VR.
Our favourite VR applications
Coca-Cola virtual sleigh ride
The tour of the Coca-Cola Truck around Christmastime is a classic spectacle. Now, a virtual sleigh ride is possible. This is a perfect showcase of how technology can be used to take brand experiences to new heights.
New York Times – Displaced
Thirty million children have lost their homes because of war. Media coverage cannot begin to convey how much children suffer from such dramatic events. This app for Google Cardboard vividly shows the fate of three such young people.
Somewhere Else x Adidas: Delicatessen VR
To promote the Outdoor Terex collection, Adidas has created a VR experience that gives you the thrill of extreme outdoor climbing.
This is a great example of how virtual reality can give the audience an experience that truly relates to the product’s brand values. Even inexperienced climbers can get a taste of the thrill of the mountains.
Mc Donalds – from Happy Meal to Happy Goggles
Take your Happy Meal’s cardboard box, fold it just so, insert two plastic lenses – and you now have your very own VR box. The lenses ensure that the VR effect actually works, and there is a cut-out so that the headset sits comfortably on your nose. Insert your smartphone into the headset and you're ready to go. The goal of the game is to collect stars scattered across the landscape while “skiing”. The smartphone’s internal motion detectors recognise where you are looking and in which direction you want to go.
TopShop – Catwalk Experience
Fashion retailer TopShop offered its target audience a unique panoramic view of their exclusive fashion show during London Fashion Week. Winners were able to experience the fun in a special pop-up room in the city’s TopShop flagship store. As a bonus, participants could view extra background footage of the event.
Merrell – Trailscape
Merrell organised a virtual exhibition consisting of a small obstacle course, using VR technology to simulate incredible stunts and dangerous situations. From the point of view of many specialised media, this was a breakthrough in terms of virtual reality creating a true "walk around" branding experience. Experienced hikers know that a hike sometimes takes you off the beaten track. However, such a path can also bring serious dangers – such as narrow roads or high elevations. Trailscape allowed users to experience these dangers as if they were the real thing – minus the actual risk.
RollerCoaster Tycoon Joyride
RollerCoaster Tycoon Joyride is a strategy game in which players build roller coasters in various settings. From a first person perspective, players can build customisable tracks, test them, drive through them, and shoot down fast-moving targets as they fly through the sky. The thrill of a roller coaster ride becomes an immersive experience thanks to VR.
Our take at IQ mobile
These examples show that any business or industry can make use of virtual reality applications – no big budget needed. Brands can thus reach potential customers and other interested parties, introducing them to new experiences, sharing product benefits, or demonstrating application possibilities.
The virtual environment in particular offers an infinite number of possibilities to inspire customers with something new every time.
If you are jus starting to learn about VR, AR, and mixed reality, you can find a great primer here.
We have invested in our own 360-degree VR app to make sick kids happy. Learn about it here.
Learn how to measure customer interaction in such virtual worlds – yes, it’s possible – from this whitepaper.