BEACONS: BOOSTING POS POWER

11.04.2017 12:12

Brick-and-mortar retail businesses are evolving to turn the point of sale (POS) into an experience. In the new IQ mobile White Paper on Beacons, we explain how we can help retailers implement these innovative solutions. The demands and habits of consumers are changing, and require brands and businesses to rethink their strategies. The smartphone is now an integral part of the shopping process – much like the shopping list made with pen and paper once was. For the shoppers of tomorrow, the decisive factors are fast information, clear added value, and convenience.

Beacons are considered the most future-oriented in-store technology, promising to enhance customer communication both within stores and in their surrounding environments. These small energy transmitters are based on low-energy Bluetooth technology. However, this is only the beginning of a long path of technological development that will revolutionise POS.

For marketers, beacons offer a wide range of opportunities to address consumers in a targeted and timely manner. They allow for location-specific information – such as current deals, discounts, or vouchers – to be transmitted directly to the customer's smartphone in the form of a personalised message.

For the IQ mobile White Paper - Beacons, we dove into the topic headfirst. For those who aren't familiar with the terminology, the first pages offer a compact overview of all relevant terms and definitions. In the remainder of the paper, we look at different technologies and outline the various possibilities offered by beacons – which can also provide valuable services in museums, airports, restaurants, and many other places, not just shops. Finally, we guide you step-by-step through the process of a successful beacon strategy, from analysis to development, rollout, monitoring, tracking, and marketing. Of course, we also provide best practice examples from our own experiences.

And while you are busy (we hope!) looking through the new IQ mobile White Paper - Beacons, we'll be busy testing the next generation of technology: With audio beacons and light beacons, we are getting ready to deliver another option for POS interactions.

You can download the IQ mobile White Paper - Beacons here.

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